Digital solutions are tools that leverage technology to streamline operations and create new avenues for interaction with customers. They can help businesses stay competitive, satisfy customers’ demands more efficiently and accelerate growth. It takes careful planning to select the most appropriate digital solutions. Here are some important aspects you should take into consideration when selecting a sophisticated digital business system.
Many digital solutions are made up of innovative and scalable technology, allowing them to grow and change with the business. However, this flexibility comes with costs. It’s not uncommon for successful solutions to create demands for a wider range of services, greater personalization and more variability. The challenge for businesses that are digital is to embrace complexity and add real value while avoiding unnecessary complexity.
Complex digital solutions can automatize routine tasks, which decreases the amount of time workers spend on administrative tasks, allowing them to focus on more important projects. They can also improve data management and facilitate better decision-making through monitoring information in real-time. These solutions can also help reduce costs and make scaling the business easier.
The ability to communicate the significance of these abstract capabilities is a challenge for sales professionals. They must develop an approach that explains how the solutions will deliver concrete rewards to specific customer needs. They must also be able adjust their value offer to meet the changing demands of customers. Jeanne Ross is a principal researcher at MIT’s Center digital storages streamlining regulatory compliance for Information Systems Research and coauthor of Designed for Digital: How to Plan Your business for a Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
